The Next Frontier of Music... Isn't Streaming?

The gaming market is poised to bring in ten times over more revenue than all global recorded music in the coming years.

The Next Frontier of Music... Isn't Streaming?

What if the next frontier for music industry growth isn’t streaming… but gaming? Imagine tapping into an audience that spends up to 4x more each month on immersive experiences. Most video games integrate some form of music at various places when users interact with the game. This can be directly in-game, navigation pages, or while the game is loading.

The gaming market is forecasted to reach $397 billion in revenue by 2029. This would be over 10x the 2023 global recorded music revenues. One reason is that gamers have a high willingness to spend on games to enhance their experience with the monthly spend being $20-$40/month compared to $10-$14/month for music streaming services. Currently, music rights holders only receive sporadic licensing payments from gaming platforms, but that’s starting to change.

As gaming companies streamline music licensing processes, it’s becoming easier to integrate licensed music directly into games.For music rights holders, like the ICM Crescendo Music Royalty Fund, this shift opens up a new revenue stream that goes beyond traditional royalties and streaming income. With the gaming market poised for massive growth, the intersection of music and gaming is a unique, high-potential opportunity for music rights holders.

This article was provided by Alex Gramatzki (Crescendo Music Royalty Fund) - Link to the original post can be found here